IDDBA 2013: WFM Leads the Way for ‘Natural’

“The company California Lavash, which offers different kinds of ethnic flatbreads, said its move to source non-GMO ingredients as well as unbleached flour did cost more, but was well worth it.

The bar is being set high for sourcing and ingredient information. Retailers and suppliers who aren’t already on board will soon have to be in order to compete.”